LegalVault Blog

Wednesday, July 23, 2014

Get Them Coming Back to Your Website

Many attorneys spend thousands of dollars each year to drive traffic to their websites, both in the form of new and return visitors. They invest in expensive Pay per Click campaigns, advertise in the local newspaper and write weekly articles to keep content fresh and encourage visitors to return (and tell their friends). While LegalVault’s primary goal is not to drive people to your website, it is a nice fringe benefit. You see, once your firm signs up for LegalVault, clients will be able to access their accounts directly through your website. Each time a client needs to make an update or wants to show a loved one something within the account, they will visit your site. With the right layout and calls to action, you can easily highlight upcoming events, recent publications and even relevant services (like your Maintenance Program) to these visitors.

Similarly, healthcare providers can access a client’s advance directives through your website (listed on the back of the Emergency Access Wallet Cards), bringing new visitors who might not have heard of your firm directly to your virtual storefront. As an estate planning attorney, you might consider developing a section on “Asset Protection Services for Medical Professionals” or a white paper exploring the advance directives used in your state. These types of resources appeal directly to the visitor. And while they likely won’t have time to explore these dedicated pages while they’re treating your client, they very well may bookmark the site to return when they have some personal time to review and digest the information.

When a new visitor arrives at your site, they’ll also see the LegalVault login portal. A supplemental page that explains what this service is and how it delivers great value to your clients can help to distinguish your firm from competitors. LegalVault offers captivating content that helps to educate clients, doctors and prospective clients alike.

To learn more about enhancing your website, and your practice, with LegalVault, contact us at 877-269-0076. 


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